current state deep five
We look at clients’ packaging with an objective eye, identifying opportunities to create competitive advantage. Using a sophisticated toolkit, we answer questions about the current state of clients’ packaging: How well is the packaging doing now? Where is it succeeding or failing? What is the fit with the overall brand strategy?
Brandcheck’s competitor comparison scores clients’ packaging against a set of peers from domestic and international markets, providing a benchmark that clients use to measure progress. It identifies whitespace that a brand can exploit to distinguish their packaging from the competition’s, and highlights tradeoffs where a decision has to be made.
shelf impact studies
Our shelf impact studies analyse colour blocking, package formats and dead space to advise clients on how their package needs to be changed to own the category and catch consumers’ attention.